It’s been a while since I’ve updated my blog. One of my new goals is to update my blog everyday with useful information for people who may target my blog. Today I’d like to focus on how I go about finding new niches to target.
One thing that has always drawn my interest in Adsense is the fact that you do not have to sell anything in order to make money with Adsense. You simply need to get people to click on the ads that are featured on your website. Despite Google’s new ad on page algorithm update sites which feature Google ads at the top are still being displayed prominently in Google’s search engine, so there is definitely still money to be made with Adsense.
There are two different types of sites that you can have which feature Adsense. You can either have a product based site, or an information based site. If you are building an information based site you will be targeting niches in health, wealth and beauty. The sub niches being things such as Forex, Weight Loss and Skin Care. If you are targeting product niches then you have a vast array of different products that you can choose from in a variety of different niches. There really are no limits to the types of products you can target whether the products are pet related, tech related, home related or any number of different niches.
When I’m targeting a niche I tend to look for niches where people are buying and where the cost per click is above $1.00 using Google’s keyword tool. Information related niches tend to have higher paying clicks, however I’ve developed websites built around products niches where I’ve gotten over $1.00 per click so it really just depends on what niches you target. Think of it this way, the more expensive a product is, the higher the price a marketer will be willing to spend per click. If a product sells at $500 or more a marketer might have no problem spending upwards of $2.00 and better per click because they can sell one item and still be very profitable.
A quick way to find out how much marketers are willing to pay to bid on a keyword is by using a site called http://spyfu.com
Spyfu allows you to enter a keyword in their search box and they’ll present to you a list showing cost per click, clicks per day# of advertisers and search volume. Doing a quick search for the term dining room sets unveils that this keyword might now be bad to target for a niche website. It gets 5500 searches for month, the CPC is between .91 and 1.13 and there are 13 advertisers who have bid on that keyword phrase in the last 30 days.
I would have to further analyze the top competitors on Google but I know that I could build a tightly niches site around dining room sets and possibly make some money in that niche. It would all depend on how hard it would be for me to get on the first page of Google for that niche.
When researching niches to target I like to use Google’s keyword tool to start with and research niches. Googles keyword tool is now set up by categories and you can enter a category and hit search to find the top categories in Google. A search in the Category Blankets and Bedspreads unveils the following possible keywords to target to build a website.
I would further drill into each keyword to see if I could possibly create a micro niche site out of one of those keyword phrases. I would search each keyword phrase and build either a site focused on the main category of blankets or a site about bedspreads. I would choose 20 to 30 keywords and go about building a site all about bedspreads.
When building these types of sites focused on products it’s quite easy to make dozens of these websites and the content will be easy to come up with as well as you can go to places like Amazon or other e-commerce sites and rewrite product descriptions.
That’s it for now. Let me know if you have any questions.