In my previous post I spoke about how I find Adsense niches to target. I mentioned that there are two types of Adsense sites you can build, sites focusing on physical products and sites focusing on information. In today’s post I’m going to deal with the physical product Adsense sites.
One of my favorite ways to find new niches is by going to authority niche shopping sites and modeling my niche sites based on the work that they’ve already done. What I mean by this is that in order to become seen as an authority site in a particular niche you have to have pages and pages of content and the content has to all come together. These niche authority sites have already done all of the hard work for me, I simply go to their sites and see what different types of sub niches can be found within their larger niches. Once I find a smaller niche to target I then insert the niche into Google’s keyword tool to see if it’d be worth my while to target. Usually I find that the sub niche will be worthwhile otherwise it wouldn’t be prominently displayed on the shopping site.
I’ll start by doing a Google search based on what I’m interested in. Being that we are dealing with physical products there will be a lot of different types of sites that I can target. I’m going to do a search for home improvement products in Google. One of the first sites I see as one of the ads is home depot. Home depot is one of if not the largest home repair store in the US. It is definitely an authority site in the home repair niche. Going to the home depot homepage I see the following:
There are 16 different departments and each department is then further broken down into related departments. When you hover over the bath department you are then presented with the following sub departments or niches. To find a niche to target from the above I would then insert one of the sub departments into Google’s keyword tool to see if there are many keywords that I can target in the niche. In today’s example I will choose the showerhead niche.
I see that the term showerhead gets 1900 searches a month and the average CPC is $2.31. This would be a good niche to target if I were building a micro niche adsense site. There are also 132 more keywords which contain the term showerhead.
In building my micro niche site I would try to come up with enough keywords that would bring the total monthly visits to 5000 – 10000. I would have to do further analysis of each of the keywords above in order to see if the keywords would be worth targeting. In my next post I will do a tutorial on how you can tell if a keyword will be easy enough to crack and get your site to the top ten of Google. I’ll also delve deeper into using the Google Keyword tool and shopping sites to find niches. Stay tuned……